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#237 from R&D
Innovator Volume 5, Number 9
September 1996
Pushing
the Boundary
by Walter L. Robb, Ph.D.
Dr. Robb is
principal of Vantage Management, Inc., Schenectady, New York
(phone 518-782-0050) helping companies use technology for
competitive advantage. Previously,
he was director of General Electric’s R&D Center.
It’s not easy
pushing the boundaries of technology—when the majority of your
associates are saying that something won’t work.
But my experience is that this is exactly what is important
for innovation to develop.
For almost fifty
years, I’ve been involved with high-technology development.
That includes ten years at the bench, forty years in
General Electric’s (GE) research and business management, and
heading the R&D Center, which employed about 450 Ph.D.’s. This was a tremendous opportunity for me, being associated
with bright people who generated a hundred to three-hundred
patents each year. I
like to think that my curiosity, questioning, stimulation,
encouragement, and challenge helped these knowledgeable people
stretch their minds, think big, and come up with breakthroughs.
Improved
CT Scanning
One example in
1974 had to do with the company, EMI, challenging the existing
x-ray companies with Godfrey Hounsfield’s breakthrough in
computer-tomographic scanning (CT), which was the most significant
advancement in diagnostic imaging since Roentgen’s discovery of
x-rays. Every x-ray
company in the world responded by making incremental improvements
on the EMI scanner, i.e., more detectors, bigger computers, etc.
That would have been the normal thing for GE’s Medical
Systems to do as well. However,
I challenged our corporate laboratory to consider what the next
breakthrough ought to be. They
responded with the fan-beam scanner, a much faster system than the
translate/rotate system pioneered by Hounsfield and then copies by
all the other x-ray companies.
EMI’s
Hounsfield calculated that GE’s fan-beam, rotate-only approach
wouldn’t be practical. That
further challenged our group, making the race even more exciting.
But as a result of achieving this breakthrough, and of
going from concept to manufacturing in record time, GE shortly
became the leader in CT manufacturing.
The GE fan-beam concept is now used by almost all CT
manufacturers.
Improved
Magnetic Resonance Imaging
Seven years
later, we were presented a similar challenge.
How could we make a major breakthrough in the field of
magnetic resonance imaging? Conventional
thinking was to use a magnetic field strength between 0.1 and 0.5
Tesla. Our
researchers felt that a better signal could be achieved at 1.5
Tesla; i.e., the higher the field, the stronger the signal.
As with the CT
example, other groups calculated that there would be some
difficult challenges with body penetration of the required radio
frequency input signal. While
the GE team’s calculations also showed this to be a problem, it
also showed that it was possible to overcome the difficulty.
Again, this
excited the scientists and got them focused on overcoming problems
that others had considered insurmountable.
And once again, those who pushed the boundaries won over
those making incremental improvements.
GE captured the number one position in the magnetic
resonance imaging race.
Separating
Oxygen and Carbon Dioxide
In my own
research, I was asked to develop a membrane to use in removal of
CO2
from the O2-CO2
gas mixture inside a manned space capsule.
Most polymeric membranes had a permeability for CO2
that was between four- and eight-times the permeability of O2;
but what we really wanted was a factor of 100.
The conventional
research tried various ways to modify the best polymeric
membranes, but methods that reduced the separation factor by even
a little, reduced the permeability rate, making the membrane
impractical.
I decided to
experiment with liquid layers, initially not worrying about how I
would make them into a membrane.
I simply felt that experiments with different fluids and
organic monomers might lead me to a breakthrough that could then
be incorporated into a solid membrane.
Imagine my
delight when pure water gave me a separation factor of ten!
When I put some sodium or potassium hydroxide in the water,
separation factors went as high as 100.
After learning that cesium hydroxide is more soluble than
the other two hydroxides, I tried it and was amazed that the
separation factor was now 1,000!
This, of course,
also excited my associates who developed the concept into what are
now known as immobilized liquid membranes.
This early effort to break away from the limitations of
polymeric membranes led to a class of much more efficient
gas-separating devices.
My message is
that while we focus on continuous improvement of our products and
processes, don’t let that focus deter us from making the
occasional breakthrough discovery.
I’ll bet that the leaders, a decade from now, will be the
ones accomplishing these types of breakthroughs.
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