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#92
from R&D Innovator Volume 3, Number 4
April 1994
Resolving
Team Conflicts
by Lynn Oppenheim, Ph.D. and Barbara A. Langham
Dr.
Oppenheim is vice president of the Center for Applied Research in
Philadelphia and a member of the 3M Meeting Management Institute's
Advisory Board. Ms.
Langham is a writer and editor for the institute in Austin, Texas.
Founded in 1988 by 3M Corp., the institute awards grants
for research and serves as a clearinghouse of information about
meeting management and effectiveness.
Conflict
is a fact of life in R&D teams.
Even when a team shares a goal or a vision, its members may
have different ideas about how to achieve it.
We
all know two common ways to solve problems: issue a command, or
induce a compromise that leaves both sides a bit dissatisfied.
In this article, we'd like to propose a superior technique:
a transparent, effective type of Strategic Assumptions Analysis.
But first, let's examine the interaction of disputes and
meetings, to see exactly how problems arise in teams.
When
team members meet, they bring an assortment of perspectives,
experiences, knowledge, and ideas to the table.
Individuals often clash while working together, whether
they are generating ideas, arriving at consensus, making
decisions, formulating plans, influencing colleagues, or charting
progress. According
to Minneapolis meeting-management consultant John Johnson, the
meeting room is where "battles are won or lost, blood is let,
alliances are born, and solutions are hammered out."
A
team's style of dealing with conflict will, obviously, affect its
productivity. If teams discourage the expression of conflicting views,
believing that one must "go along to get along," members
will be reluctant to disrupt the harmony that is supposedly
necessary. But since creativity is essentially an individual act,
papering over disputes can hide or suppress good ideas and unique
solutions. At the
other extreme, members can find themselves sunk in opposing
trenches: if one side confronts or probes a position, the other
side reacts defensively, and work grinds to a halt.
The
most productive teams are those that can walk a fine line--while
relishing differences, they find a way to work through them.
Team members regard each other as colleagues and are eager
to explore each other's thinking.
In these teams, conflicting points of view are hardly a
hindrance or a wedge—but rather a spur to superior performance.
For
team leaders, the critical question is how to steer conflict into
productive channels: how to get team members to embrace
differences, and resolve them effectively, or at least with
minimum damage. To
resolve a conflict, group members must reach consensus.
After listening to others' views, they can leave the
meeting agreed on a course of action.
Even if some members have misgivings, they know they've had
a fair hearing and should be willing to support the majority's
proposal. Consensus
cements the team and mobilizes it to carry out the group decision.
Command
and compromise are two of the most commons ways of proceeding in
groups that can’t reach a consensus within time constraints, but
each method has its obvious limitations.
The
Solution?
Meeting-techniques
and decision-rules offer an
intelligent way to cope with impasse, and they each offer several
advantages. They
depersonalize disputes, undermines the "us-versus-them"
mentality that can stymie the best-intentioned group, and speed up
the decision process. And
agreeing on a decision rule may be half the battle, because
agreeing on a decision rule is often easier than agreeing on the
final decision.
The
technique we wish to offer R&D teams is an abbreviated form of
Strategic Assumptions Analysis, which is fully described by
Emshoff and Finel in Sloan
Management Review, Spring, 1979.
The
analysis begins when each side states its position.
Let's assume that a pharmaceutical company R&D team is
at odds about a strategy for allocating its research budget.
One side wants to pursue promising leads in anti-fungals,
while the other side feels that, given the budgetary constraints,
anti-bacterials will be more profitable.
Next,
each side lists all assumptions underlying its position.
Then members step back to examine their beliefs--the ideas
and information which led to their present positions. For example, the anti-fungal side might explain:
"We have some of the world's best scientists in the field,
and the anti-fungals currently on the market are marginally
effective because they are hard to administer."
The
other side might say, "Our anti-bacterial research group
consistently makes better use of investment dollars, and the
market for anti-bacterials is huge, so the company stands to make
a substantial profit."
Once
the assumptions are explicit, the leader breaks the team into
groups of three to five, making sure that each group has
representatives of both sides of the dispute.
This action separates alliances, and members feel less
compelled to represent their departments or interests. As members
become more invested in the work of the smaller groups, they
unload some of their emotional freight, and approach the problem
with less passion.
Each
sub-group will analyze the assumptions according to truth and
importance. They will
ask, for each assumption: How
certain are we that this is true? and, How important is this
assumption to the outcome?
The
ensuing dialog usually gives team members insight into the
thoughts of their colleagues, because hearing the underpinnings of
the other side's assumptions often allows one to rethink a
problem.
Suppose
the anti-fungal side realizes that market size indeed should play
a dominant role in the decision, and the market for even a very
good anti-fungal would be quite small compared to that of an
anti-bacterial. At
the same time, the anti-bacterial side might realize that an
innovation in anti-fungals could have greater impact than they
thought, because it could lead to breakthroughs in ancillary
applications.
When
each group feels it has sufficiently analyzed all relevant
assumptions, the team reconvenes to review findings;
frequently, both sides have reassessed their positions and are
near agreement.
How
does focusing on the assumptions help the group target the
problem? Instead
of examining a thousand reasons that support their opposing
positions, members focus on a dozen key sub-issues. By analyzing the truth and relevance of assumptions, the
precise area of disagreement can be identified—and resolution
becomes possible.
Assume
that the meeting ends with a decision to pursue anti-fungal
research. While the
anti-microbial side might be expected to feel some sense of loss
or defeat, the Strategic Assumptions Analysis has given them some
sense of distance from their starting position.
They probably won’t feel that they were wrong, but they
might agree that they started with an incomplete picture of the
situation.
Get
an Outsider
As
with most conflict-resolution techniques, Strategic Assumptions
Analysis isn’t magic, and it can be done by the team leader.
Nevertheless, it works best if led by an outside
facilitator.
First,
an outside facilitator frees the team leader from having to worry
about being fair, so he or she can spend more time listening.
Second,
if the team leader is a high-level manager, members can feel
intimidated by being in front of "the boss."
With an outsider, they can speak candidly.
Third,
research shows that meetings are more productive when they are
managed by someone who can concentrate on the process while others
focus on content. In
contrast, R&D team leaders are often researchers themselves,
with deep biases or predispositions that can deter a frank
analysis of assumptions. As
John Johnson says, "it's a bit like having one of the prize
fighters serve as referee."
Some
teams hire trained outsiders as facilitators, but bringing in a
facilitator from another department, so long as he or she is
neutral and has no opinion on the content of the discussion, may
work as well.
For
relatively simple problems, a team can complete a Strategic
Assumptions Analysis and reach a decision in one meeting.
But for complex problems, or when additional information is
needed about an assumption, further meetings might be needed.
Strategic
Assumptions Analysis has two more advantages for R&D teams.
First, it's straightforward and transparent, and thus team
members don't think something is being done to them.
Second, it fits their intellectual style--scientists, after
all, are accustomed to stepping back, questioning assumptions, and
rethinking hypotheses, which is just what happens during the
analysis.
A
structure helps you think about a problem more effectively.
Just as you use the scientific method to solve problems in
the research lab, you can use a meeting methodology to solve a
problem in the meeting room.
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