Innovative Leader Volume
11, Number 9 September 2002
Breakthrough: Extending Creative Capability
Stewart is CEO of iAccess Communications (firstname.lastname@example.org),
Denver, Colorado. Previously, he was Vice President of Business Development at
This article is
second in a series of articles on the Quantum Advantage.
See Article 558- The Quantum Advantage
Is it really
possible to create a work setting where people can truly thrive?
And does it make sense to do so? We are not just talking
about the well being of the autocrat who lives at the top of the
corporate food chain. We are talking about you and me—our
Can we create
such a place; are we really able? WE CAN, WE ARE, AND WE WILL. We
will create such a setting because we know that the companies who
come to understand that when their people are thriving, creativity
and productivity soar.
We are going to
create such momentum, such obvious value, that we cannot be
ignored; we cannot be stopped.
We are going to demonstrate that the ill-advised corporate
strategy of pandering to Wall Street vs. building true business
value through people is simply wrong. This indiscriminate cut down
of human resources is wrong today, and it will be wide of the mark
for tomorrow as well.
People really are
a company’s greatest asset; its most precious resource. It is up
to us to prove it; to demonstrate the value of the individual
through superior creativity leading to extraordinary output.
No industry is in
need of such a paradigm shift more than the telecommunications
industry. We have all been emotionally and economically crushed
Once the flagship
industry in the national economy, telecommunications is now the
poster-child for executive excesses, unrestrained and unsupported
capital spending, and Wall Street overindulgences.
The road back to
the economic peak is going to be on the backs of middle managers
like you. There are no more good ideas coming from the corporate
ivory towers. Cutting away at corporate muscle is a vacant
solution to the ills of the telecommunications industry. In fact,
recent comprehensive studies show that, after all the costs are
examined, large indiscriminate downsizing really does nothing for
the bottom line. Put simply, it just is not possible for companies
to reduce their way to prosperity. Sorry, but we’ve been there
and done that.
Come along as we
explore together some new methods and models that can recognize
and put to work the tremendous untapped human potential within all
of us. We are entering the world of the Quantum Organization.
The mind is a
terrible thing to waste. We have heard this quote before. Most
often we relate it to the confused or misguided teen that fails to
live up to his or her would-be potential. But, perhaps as big a
tragic squander comes from our lack of understanding of the power
of the subconscious mind.
us this about the other-than-conscious mind:
In 1998, while
working for a large telecommunications company in Denver, I
conducted some practical research on the capabilities of the
subconscious mind. In fact, I put to the test all of the theories
of the Quantum Organization that you will be reading about in this
set of articles. They are powerful; they are amazing and somewhat
startling, and most importantly they work.
In the Quantum
Organization, capturing the power of the other-than-conscious mind
is central to our new leadership model. This is the wellspring of
our new potential. This is where we will pull those groundbreaking
creative new ideas that will drive real value for the corporation.
Next we will
discover how to harness this great asset we call the
We all know that
the subconscious mind works in pictures and images. You know this
from your own experiences. When was the last time you dreamed in
paragraphs of text? So it stands to reason that picture and images
are the most effective way to communicate with the other than
mind’s workings are analogous to a computer. Requests and tasks
are fed into the computer in a format that the machine
understands. The tasks are processed until a solution is reached.
Like the computer, the subconscious mind does not sleep, nor does
it vary from its task until the problem is solved.
There are two
keys to harnessing the power of the other-than-conscious mind:
I assure you this
process works—it works for any problem whether it is that new
product idea, or as you struggle to develop or repair a personal
relationship. This powerful and knowledgeable personal computer
that you have at your fingertips can be your most valued
asset—the key to the power to create your future.
One final and
very important thought—feed your mind. Feed your personal
computer with what it craves—data. In other words, READ! Read
the best authors, read the newspaper, magazines and
newsletters—read them all. Never let a day go by when you are
not empowering your subconscious mind with the muscle it needs to
work for you.
We have talked
somewhat about the power of pictures and images, particularly as
they relate to the subconscious mind. We are now going to explore
the amazing power of language—of words and the thoughts they
What pictures and
images come to your mind when you see or hear the words “Just Do
It?” These are three simple and common words used in everyday
conversation, yet they conjure up a most commanding emotional
response in most of the literate world.
A key to
integrating your message, or your mission, throughout your
organization is the creation of new language, new words that evoke
the same kind of emotional response as the Nike theme.
You do not have
to invent new words, but you must create, from the words that you
know, those new phrases that can be linked to the images and ideas
that you create—that can be linked to your new leadership
As you put the
ideology that you are learning in this series of articles into
practice, the power of language will be critical to your
successful implementation of the principles of the Quantum
In an understated
way, but perhaps more vigorous than any of the physical forces of
nature are the powers that operate upon our consciousness, the
means by which the mind, and perhaps even the very soul of
humankind may be synchronized with the forces of nature.
In this series of
articles we have been, and will yet be, introduced to many new and
exciting principles of the Quantum Organization. Many go counter
to what we have been taught all of our lives. We must have the
courage to go with our instincts, to listen to the still small
voice in the back of our mind, to have faith to know that our
intuition about these principles is correct while we continue to
gain experience and collect the evidence of the truth of this
Faith is a
principle of action. It is by our belief that a principle is true
that we are compelled to act; to enthusiastically go about the
business of accomplishment. In other words, through our thoughts
and actions we can create the world we want to live in.
As you read this
composition, I ask you to listen to the still small voice, your
intuition, to know if these principles are true. You will know the
verity of these things as you feel a sense of calm assurance. You
will be synchronized with the powers of nature; and by this power
you can know the truth of all things.
Finally as an
undeviating tribute to YOU the individual—the true engine of
change, the enduring words of Helen Keller, “Life is either a
daring adventure or nothing at all.”